Roosevelt University

Multi-year integrated campaign for the national leader in educating socially conscious citizens. The centerpiece of the long-running campaign was the tagline I crafted that summarized the challenger mentality of the university--and the types of aspiring students it seeks.

Targeted transfer, traditional and adult students in Chicagoland for a variety of degree programs. Campaign included campus signage, transit advertising throughout Chicagoland, recruitment materials and more.

The campaign earned numerous industry awards. More important, it became part of the fabric of the University--even sparking supportive and sarcastic op eds in the student newspaper.

Print adGive me guidance that matters. I'll take the initiative. Just watch me. Roosevelt University

MallscapeGive me options worth choosing. I'll make decisions. Just watch me. Roosevelt University

Bus sheltersGive me options worth choosing. I'll make decisions. Just watch me. Roosevelt University

Transit advertisingJust watch me. Roosevelt University

Ads inside CTA buses and trainsJust watch me. Roosevelt University

Train platform adsJust watch me. Roosevelt University

Campus signsJust watch me. Roosevelt University

Print adGive me meaningful opportunities. I'll build my future. Just watch me. Roosevelt University

Print adGive me options worth choosing. I'll make decisions. Just watch me. Roosevelt University

Print adGive me the tools to succeed. I'll launch my career. Just watch me. Roosevelt University

Viewbook for prospective studentsJust watch me. Roosevelt University

Op Ed in student newspaperJust watch me. Roosevelt University

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