Multi-year integrated campaign for the national leader in educating socially conscious citizens. The centerpiece of the long-running campaign was the tagline I crafted that summarized the challenger mentality of the university--and the types of aspiring students it seeks.
Targeted transfer, traditional and adult students in Chicagoland for a variety of degree programs. Campaign included campus signage, transit advertising throughout Chicagoland, recruitment materials and more.
The campaign earned numerous industry awards. More important, it became part of the fabric of the University--even sparking supportive and sarcastic op eds in the student newspaper.
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